Could Someone Translate It into English?

Upon arriving at the office one morning, I opened my Microsoft Outlook and saw this email: Hello Jeff. I am writing to find out who at your company would be responsible for evaluating suite-of-services solutions that expand your competitive advantage across the enterprise. Huh? “Suite-of-services solutions.” “Competitive advantage across the enterprise.” Could someone translate that [...]

It’s Time to Take the Initiative

By Jeff Beals “Plough deep while sluggards sleep.” That advice comes from Benjamin Franklin, someone who knew what it took to succeed in life. Successful people are always on the move. They get things done when they need to be done. Successful people are not afraid to keep working when less accomplished people are taking [...]

How to Harness the Media’s Awesome Power

By Jeff Beals “Story Idea: 50% Off U.S. Real Estate; Expert Explains Bargains for Foreign Investors.” “Let me know if you would like an advance copy and a chance to interview the author.” “Does this sound like a story that would interest your listeners? If so, just hit “reply” to book an interview.” These are [...]

Your Personal Target Audience

by Jeff Beals Seven billion is an overwhelmingly large number. That’s the approximate number of people now living on planet Earth. The thought of marketing a product or service to all seven billion is a staggering thought, but fortunately, marketers focus on niches, narrow slices of the population. The trick is to identify the appropriate [...]